Student Solution

-->

"Education is the most powerful weapon which you can use to change the world”
– Nelson Mandela

1 University

1 Course

1 Subject

Download Solution

Related Solution

Discussion 4_crisis...
The first thing that is required mentioning here is that an apology is made in order let the other affected party know that whatever the harm has been done and whomever has done it, has realized his o...

Discussion 4_Crisis Communication
Discussion 4_Crisis Communication

The first thing that is required mentioning here i

Week 1 Homework Read...
1. According to the text, literature is a body of writing that is formed through imagination and artistic, both written and illustrated, qualities. 2. Young adult literature is a lot like children's...

Week 1 Homework Reading Response
Week 1 Homework Reading Response

1. According to the text, literature is a body of

Unit Ten Discussion_...
To answer the question why is the drug business typically violent. The first thing that pops up in my head is Money, Power and Respect when it comes to the Drug Traffickers. It is all about competit...

Unit Ten Discussion
Unit Ten Discussion

To answer the question why is the drug business ty

Module 5 Reaction Assignment

Module 5 Reaction Assignment

Q 1 Please spend a good amount of time analyzing the social media channels of Zappos and Amazon. Zappos is an online retailer that provides a unique customer service experience and is a bit off the wall from a marketing standpoint. Amazon, well, I think that we all know about Amazon. For ease of reference, their social media accounts can be found, below: TikTok: Zappos: https://www.tiktok.com/@zappos?lang=en Links to an external site. Amazon: https://www.tiktok.com/@amazon?lang=enLinks to an external site. Twitter: @Zappos @Amazon Facebook: www.facebook.com/Zappos www.facebook.com/Amazon Instagram: www.instagram.com/Zappos www.instagram.com/Amazon Use the Social Media Audit Template and other information that you've learned from the Module 3 Harvard Business Review Case Study Conducting a Social Media Audit as a guide to help you complete this assignment. Please share with me what you've learned from this analysis incorporating all of the information that you've learned in class to this point. You can choose the communication channel that you wish to use to share this information. If you're writing a paper, plan on 300 - 400 words. You're also welcome to video record your presentation, create an audio recording or a PowerPoint presentation. So long as you articulately communicate to me what you learned and incorporate material from this class, this will be a successful assignment. Please address this question in your work: Do you see a definitive difference between the social media strategies of Zappos & Amazon? Please research who owns Zappos and use this information to inform your point of view and work. This assignment is a primer to the final project. Through this assignment, you will be auditing the social media channels of two major corporations. Please use your critical thinking and analysis with this assignment. I welcome your questions. Thanks. Prof. Noonan

View Related Questions

Solution Preview

View Complete Solution
A social media audit is a unique system that helps to present the growth and profitability of the social media platforms of the company (Evans, 2010). It is the concept that can support recognizing the success of the tactics that are developed for conducting the activities of the social media platforms. The audit that is going to be depicted through this assignment is the audit of Zappos which will be compared with the Amazon. Analysis With the use of a differentiation strategy, Zappos set itself out from the competition. One of the company's main competitive advantages was the utilization of a distinctive corporate culture. As the foundation for their corporate culture, employee performance, and general business operations, Zappos established ten distinct core principles (Perschel, 2010).